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You are here: Home / Archives for success

success

Start Landing New Junior Yoga Classes

Start landing new junior yoga classes By Finding Your Best Business Opportunities
If you are ready to teach children’s yoga and all you need are classes to teach, you are about to embark on a beautiful journey of untold wealth of spirit and pocketbook.

Even if you are considering becoming a kids yoga teacher this post will be useful to you to find out what you will need to be successful.

Get ready to open your mind to the idea that in the process you may become (gasp!) a Business Person.

But before you get scared of the idea of becoming a successful yoga teacher who actually makes a living that they can gracefully live on, let’s ease into it with some preliminary work that will make a lot of sense and also help you get classes.

What Do I Do Now?

Hopefully you’ve already done a lot of networking in the field to find out what you can. But you may still have a few teaching slots open in your schedule. Or you may be brand new to teaching kids yoga. So where do you start?

To get new classes you need to do promotion.

To do a promotion you need promo materials like flyers, brochures, a business card, and maybe even a website. At the very least you will want an effective brochure to give out that explains all the benefits for your customer.

To write GREAT promotional material you need to find out what your customer is looking for.

Before You Plan Your Promotions
To know what your customer is looking for you have to do some networking. So much of business comes back to networking!

To find out what your customer is looking for you have to find out:

Who is my customer? What do they want?

What are the major issues they face? What are the issues facing this field?

How would my yoga classes help with these issues?

What are the job prospects like in the field right now?

What is the pay like?

Invest Your Time Wisely for Success
You can spend days, weeks, even months making flyers, brochures, and websites only to find out the direction you chose is not what you thought it would be.

Before we do any sales calls, invest time and energy, and make commitments let’s take a good look at our direction and find out all we reasonably can about it.

This will take place in the form of an Info Interview.

Get the Inside Info on Your Market
An Info Interview is when you survey those in your prospective field to get inside information about it. You get information before you commit your time and energy into that career path.
This early information may save you a lot of time finding things out through trial and error.

After the Info Interview you will ask yourself:

Do I still want to go in this direction?

Does it make sense for my business?
If it looks like a good prospect, your Info Interviews will not only help you create great promotional material, they will also establish some new contacts in the field.

The information from your Info Interviews will increase your likelihood of business success.

We know that business success allows us to do what we love to do- teach yoga.

 

 

Upcoming Kids Yoga Teacher Training Courses and Dates in Toronto at this link
Our next Kids Yoga Teacher Training starts soon!

Filed Under: Business Development Tagged With: business development, success

Advertising Kids Yoga Classes

advertising kids yoga classes

Is Your Advertising Working?
Without effective advertising its hard to get a studio yoga class going, even though you know it will be a great class. If you are thinking of teaching a kids yoga class, your advertising can make a big difference in the success of your program.
When people read advertising they want to find out what they will get out of the class. What are the benefits of the class? What is in it for them? And it has to be in regular language, not filled with mysterious yoga words.
I recently handed out and e-mailed the ad below. From it 9 kids registered for the course:
The Lion & the Princess
Kids Yoga Series
Kids…Want to Be Royalty?
Enter into the world of raja (royal) yoga as we take a four week journey to the centre of our being and discover who we really are. We will explore four themes using yoga, meditation, stories, and games:· Courage – the courage to be me
· Imagination – Everything made is created with imagination
· Strength – Strength of body, mind, and character
· Friendship – being friends and being alone (attachment and detachment)
Then I included all the details of the course, location, cost, contact info etc.
Riding On Current Events
I enjoyed designing this because it had a bit of a Narnia theme, a little mystical, and also very playful. It also touches on themes that will help kids with their self-esteem, health, and relationships. But the ad doesn’t actually list this, rather it says how we will have fun doing this.

The class started yesterday and at the beginning of the class the mom’s were very excited dropping the kids off and wondering what we would be doing. At the start of the class I asked the kids if they knew what our class was about. No one knew.

Did you hear about The Lion and the Princess? No. (Many of them probably did hear but just didn’t remember)

Parents Register, Kids Attend
Advertising for kids yoga classes must intrigue the parents or caregivers who will be doing the registering. Keep this in mind if you want to get a class going. Emphasize the ways it will help parents give their kids the qualities of yoga they love and want their kids to experience. Plus it has to be fun so the kids want to go.
The Yoga of Marketing
One thing I learned quickly when I decided to teach yoga full time is you have to learn about advertising. It was hard to enter into this world that at first did not seem yogic at all. Then after some practice, learning about it actually helps you get really clear on what you are doing. When you narrow down what you offer into a few compelling words, it helps in all your classes. Advertising starts to become creative and fun.
The truth about this poster is I actually had one person ask if adults could attend the class. Now that is the sign of a good Ad.
I’m thinking of branching out into new classes of children’s yoga for adults!
What do you think?
P.S. The More Clients blog is one place that gives good tips on marketing and advertising.
Upcoming Kids Yoga Teacher Training Courses and Dates in Toronto at this link
Our next Kids Yoga Teacher Training starts soon!

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Filed Under: Business Development Tagged With: advertising, registration, success

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