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You are here: Home / Archives for advertising

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What’s So Good about Non-Competitive Kids Activities like Yoga?

These boys like sports and meditating.

The other day I saw a kid’s yoga poster touting yoga as “non-competitive” in one of the bullet points.  Most people know the benefits of playing sports, but the idea of doing a non-competitive activity, like yoga, is fairly new.   Do parents, educators, and coaches understand how a non-competitive activity can help today’s children and today’s health crisis?

Kids need a fresh look at exercise, one that doesn’t require them to be “Athletic.”  Kids need to see exercise as something that they can enjoy and something that can also save their lives. Exercise needs to enhance health, relieve stress, and serve us for a lifetime. We know Yoga fits the bill, but do others?

8 Benefits of Non-Competitive Sports like Kids Yoga as Compared to Competitive Sports

  1. Self-Esteem: Getting physical can be embarrassing for kids who are out of shape or un-coordinated, and there are too many kids out of shape these days to let there be obstacles like embarrassment.  The thought of gasping and tripping your way to learning to take a shot or play defense discourages many kids from even starting a team sport. In yoga, the learning curve is more private and personal. It’s easier to get started and you continue at your own pace.
  2. Resources: competitive sports need equipment, referees, a team of players and another team to play against. You don’t need anyone or anything to do yoga except a small open space – all the other props in yoga are really just extras.  After taking yoga, parents often witness kids downward dogging or meditating on the floor or in their bed.
  3. Participation: In competitive sports only a few people make the team and the rest are spectators.   In Yoga everyone participates, there are no spectators!
  4. Sports are Not for Life: Many kids who are athletes in school find a void once they finish school. Most eventually stop playing sports which means they stop exercising.  Yoga is a lifelong practice that grows with you as you grow older.
  5. In Yoga You Win For Sure: In the end, competitive sports are a win/lose proposition, that’s why we keep score and stats.  One side wins and one side loses.  In Yoga everyone feels like a winner after practicing.
  6. Sports Hurt!  OK – All Exercise Can Hurt: For an out of shape child, exercise hurts physically. Stretching hurts, running hurts, lifting hurts – you get the idea.  Yes, yoga will also hurt for a newbie too.  But yoga allows people to go at their own pace more easily than competitive sports.  Five minutes on the basketball court is a horror for someone out of shape.  In yoga, the individual can determine the intensity of their effort.  Five minutes of yoga is different for each person because there is no group expectation.  Working at your own pace makes exercise a more enjoyable experience which may keep kids exercising!
  7. Yoga Skills Transfer more Readily to Life: Balance, coordination, and focus carry off the court and the yoga mat.  These skills can be derived from sports, but they are learned directly in yoga.  In fact many athletes use yoga and meditation to help them control stress and anxiety and to help them visualize better.  If you do yoga, you directly learn skills to handle real life stress.
  8. Yoga Helps Us Look Inward instead of Outward: Life is a battlefield, just read the Bhagavad Gita.  We all need to find our inner compass, our inner Guru, to guide us through the battle.  Sports build us to be tough competitors. Yoga helps us decide what team to play for.

For the first part of my life I thought of myself as a non-athlete after I accidentally scored on my own net (What!  Passing to the goalie IS a soccer move).  In university I tried softball, mostly because they needed girls for the co-ed team.  While I loved playing, I stopped soon after graduating when our team started going their separate ways.

It wasn’t until I discovered yoga about 15 years ago that I found something that helped me feel healthy, happy, and centered, something I could do for life.  I’ve done it with different intensity over the years, yoga has always been there for me no matter where I’ve been.

Being able to communicate the benefits of a non-competitive activity like yoga may help other children find a healthy lifestyle too.

What does yoga give you that you don’t get from sports? What do sports give that yoga doesn’t? How can this info help teachers promote their kids yoga classes?

What is your experience of doing yoga and playing sports?

Filed Under: Business Development, Kids Yoga Tagged With: advertising, celestial communication, non-competitive, sports

Advertising Kids Yoga Classes

advertising kids yoga classes

Is Your Advertising Working?
Without effective advertising its hard to get a studio yoga class going, even though you know it will be a great class. If you are thinking of teaching a kids yoga class, your advertising can make a big difference in the success of your program.
When people read advertising they want to find out what they will get out of the class. What are the benefits of the class? What is in it for them? And it has to be in regular language, not filled with mysterious yoga words.
I recently handed out and e-mailed the ad below. From it 9 kids registered for the course:
The Lion & the Princess
Kids Yoga Series
Kids…Want to Be Royalty?
Enter into the world of raja (royal) yoga as we take a four week journey to the centre of our being and discover who we really are. We will explore four themes using yoga, meditation, stories, and games:· Courage – the courage to be me
· Imagination – Everything made is created with imagination
· Strength – Strength of body, mind, and character
· Friendship – being friends and being alone (attachment and detachment)
Then I included all the details of the course, location, cost, contact info etc.
Riding On Current Events
I enjoyed designing this because it had a bit of a Narnia theme, a little mystical, and also very playful. It also touches on themes that will help kids with their self-esteem, health, and relationships. But the ad doesn’t actually list this, rather it says how we will have fun doing this.

The class started yesterday and at the beginning of the class the mom’s were very excited dropping the kids off and wondering what we would be doing. At the start of the class I asked the kids if they knew what our class was about. No one knew.

Did you hear about The Lion and the Princess? No. (Many of them probably did hear but just didn’t remember)

Parents Register, Kids Attend
Advertising for kids yoga classes must intrigue the parents or caregivers who will be doing the registering. Keep this in mind if you want to get a class going. Emphasize the ways it will help parents give their kids the qualities of yoga they love and want their kids to experience. Plus it has to be fun so the kids want to go.
The Yoga of Marketing
One thing I learned quickly when I decided to teach yoga full time is you have to learn about advertising. It was hard to enter into this world that at first did not seem yogic at all. Then after some practice, learning about it actually helps you get really clear on what you are doing. When you narrow down what you offer into a few compelling words, it helps in all your classes. Advertising starts to become creative and fun.
The truth about this poster is I actually had one person ask if adults could attend the class. Now that is the sign of a good Ad.
I’m thinking of branching out into new classes of children’s yoga for adults!
What do you think?
P.S. The More Clients blog is one place that gives good tips on marketing and advertising.
Upcoming Kids Yoga Teacher Training Courses and Dates in Toronto at this link
Our next Kids Yoga Teacher Training starts soon!

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Filed Under: Business Development Tagged With: advertising, registration, success

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