Is Your Advertising Working?
Without effective advertising its hard to get a studio yoga class going, even though you know it will be a great class. If you are thinking of teaching a kids yoga class, your advertising can make a big difference in the success of your program.

When people read advertising they want to find out what they will get out of the class. What are the benefits of the class? What is in it for them? And it has to be in regular language, not filled with mysterious yoga words.

I recently handed out and e-mailed the ad below. From it 9 kids registered for the course:

The Lion & the Princess
Kids Yoga Series

Kids…Want to Be Royalty?
Enter into the world of raja (royal) yoga as we take a four week journey to the centre of our being and discover who we really are. We will explore four themes using yoga, meditation, stories, and games:· Courage – the courage to be me
· Imagination – Everything made is created with imagination
· Strength – Strength of body, mind, and character
· Friendship – being friends and being alone (attachment and detachment)

Then I included all the details of the course, location, cost, contact info etc.

Riding On Current Events
I enjoyed designing this because it had a bit of a Narnia theme, a little mystical, and also very playful. It also touches on themes that will help kids with their self-esteem, health, and relationships. But the ad doesn’t actually list this, rather it says how we will have fun doing this.

The class started yesterday and at the beginning of the class the mom’s were very excited dropping the kids off and wondering what we would be doing. At the start of the class I asked the kids if they knew what our class was about. No one knew.

Did you hear about The Lion and the Princess? No. (Many of them probably did hear but just didn’t remember)

Advertising for kids yoga classes must intrigue the parents or caregivers who will be doing the registering. Keep this in mind if you want to get a class going. Emphasize the ways it will help parents give their kids the qualities of yoga they love and want their kids to experience. Plus it has to be fun so the kids want to go.

The Yoga of Marketing
One thing I learned quickly when I decided to teach yoga full time is you have to learn about advertising. It was hard to enter into this world that at first did not seem yogic at all. Then after some practice, learning about it actually helps you get really clear on what you are doing. When you narrow down what you offer into a few compelling words, it helps in all your classes. Advertising starts to become creative and fun.

The truth about this poster is I actually had one person ask if adults could attend the class. Now that is the sign of a good Ad.

I’m thinking of branching out into new classes of children’s yoga for adults!

What do you think?

P.S. The More Clients blog is one place that gives good tips on marketing and advertising.