Someone told me this joke:

Q. What’s the difference between a Yoga Teacher and a Large Vegetarian Pizza?

A.  A Large Vegetarian Pizza can feed a family of four.


Running a yoga business is risky, even if you’re doing something you believe in.  To be a yoga teacher (kids or adults) takes much more than yoga, you’ve got to learn how to fill your classes and get people to try your products if you want to keep at it. Yoga takes courage, skill, and perseverance and today more than ever before, business takes the same qualities.

For the last few weeks I’ve been calling on these qualities getting ready for my Kids Yoga booth at the Yoga Show. It’s an investment of over $700 that I’m betting will pay off.

So I thought I’ll shed some light on the less glamorous side of teaching yoga, the business side, with these marketing strategies. They’ve helped me get focused for the yoga show.  I hope they help you reach more people with your yoga too!

The Secret Headline that Gets Students
One of the first yoga classes I taught back in 1998 was at a new age gift store with a yoga studio in the back.  I wish I still had a copy of the first yoga class poster I made because it is probably one of the worst posters ever. It was a drawing of a man in his underwear meditating in easy pose with thick lines coming out from all around him.  I wanted the poster to express how yoga gave energy and vitality.  But when my friend looked at it she asked why needles were poking into him.   Unfortunately I had been using this poster for a couple months.  Who knows how many people I scared away with those spikes?

I didn’t know how to make a poster or to test the poster before I used it.  I never had more than four students in my class. If I wanted to keep teaching I had to learn how to advertise, and learn quickly!

But if you’re looking for one secret headline to fill your classes, any marketing book will tell you, it doesn’t exist.  Marketing is about connecting with your customer and the only way to do that is to know who they are.

Who is your customer?

I make different posters for each class.  Sometimes I’ll have two posters for the same product, depending on who I’m sending it to.  My mail out to schools and daycares for  kids yoga teacher training emphasizes the parts of the course that would appeal to teachers.  The poster I put up in a Yoga Studio for the same course emphasizes how kids can get the benefits of yoga that adults love.

The last few weeks preparing for the Yoga Show I’ve had to think about who will be walking by my booth.  It’s someone who already likes yoga, mostly women, many mothers, and many experienced yogis and yoga teachers.

Preparing for the Yoga Show, I put less emphasis on convincing them of the benefits of yoga and more focus on how we can help them teach yoga to kids.

Here’s one of my banners (its about 50 cm x 90 cm (1.5 ft x 3 ft)):

yoga alphabet for children

One of my banners for the Yoga Show booth

Stand Out from the Crowd

Next I want to stand out.

At the community centre I’m in a crowd of other kids classes.  What can yoga offer that swimming lessons, gymnastics, and basketball don’t offer?  We all help kids get healthy, but only yoga teaches kids to be relaxed and handle anxiety more effectively.

But at the Yoga conference, the crowd is already relaxed and anxiety free.  I’ll stand out from all the other booths with our huge “Children’s Yoga” headline and our big pictures of Kids Yoga.  Anyone who walks by will know instantly what we’re about.  Yoga won’t stand out at a yoga conference, but Kids Yoga will.

Make them an Offer they Can’t Refuse

Finally this tip is one that never gets old. There are some words that are used as much in advertising now as they were one hundred years ago.  These are words like: Free, New, Sale, and Guaranteed. When people understand that they have nothing to lose and something to gain they are much more likely to say “Yes!”

The 30 Day Money Back Guarantee on Yoga Man lets people know that if they invest in the training and don’t like it, they can return it.  No one has returned it because it is a useful and thorough training, but they don’t have to wonder or worry about it because of the guarantee.

Do you have an offer people can’t refuse?

Buy Yoga Man Get the Frog Yoga Alphabet FREE

For the Yoga Show I’ve decided to go with an offer that’s hard to refuse:  FREE!

Buy Yoga Man Get the Frog Yoga Alphabet FREE

sale runs Friday April 15 – April 20, 2011
Only at the Yoga Show and on the website

with a 30 day money back guarantee it if you aren’t satisfied

I hope getting the Frog Yoga Alphabet free will turn a few heads.  The printable coloring book will be extremely helpful for teachers.  My next blog post will include the full details of the sale for both so get ready for Young Yoga Masters first Special Sale.

Since all marketing requires testing and tweaking, I’ve made an educated guess at how to reach my customers.  I’ll be able to give you some updates after the show on how this plan actually worked out.  Wish me luck!

What do you do for your marketing?  Do you have a marketing plan?  Are you happy with it?


P.S.  those who have already bought Yoga Man will automatically receive this show special in the mail as a Thank You for supporting Young Yoga Masters.  But after this sale ends, I don’t know when or if this offer will come again.  So get ready to take advantage of the savings next weekend.

Upcoming Kids Yoga Teacher Training – Please Join Us:

Check out our upcoming Kids Yoga Teacher Training  dates and locations here.

Make a difference in the lives of children.  Teach yoga to kids!

Get Your Kids Yoga Teacher Training

Now Online!

Train during the temporary online provision from Yoga Alliance

*Yoga Alliance’s Online Training Provision allows for both self-paced (watching recorded training) and/or Live Zoom Training. You can choose a combination of these that works for you.

You’ll be glad you did it!

  1. Hi Aruna!
    I loved this blog! Very helpful for newbies and a sign of relief that it will be okay. I did a double-double take on my 1 (and only at this point) brochures and thought to myself…cute but not saying “GO WITH ME” Thank you for sharing. I love the alphabet frog book. Too cute. Very infromational blog. I can’t wait to read the next and see pictures of the booth.

  2. Hello Aruna,

    I loved your story about your first marketing poster and your joke about the pizza.
    They both made me laugh out loud!
    ….aaaah! The Yoga Business Life – nothing quite like it. Definitely finding balance is key. 🙂

    I appreciate you sharing the challenges of the business side of yoga and I totally agree with your suggestions. It reminds me of the “overnight sensation” – most overnight sensations are 10 years in the making.
    I have been talking to people about your fabulous Teacher Training course for Children and they are excited to meet you at the Yoga Show in Toronto this coming weekend.

    Thank you
    Janet Williams
    Childrens Yoga Books

    • Thanks Janet- I’m looking forward to our booth together this weekend. It’s been great planning with you and getting to know you. You have a great sense of humour too! It’s been real fun.

  3. Thanks Carol and Amanda. I can’t wait to see you there.

  4. Wishing you success at the Yoga Conference Aruna !!! I will be looking for your booth 🙂


    • Hi Aruna! I am looking forward to meeting you at the yoga show – I will stop by your booth for sure! It is awesome that the children’s yoga movement is being represented by both of us (and perhaps more?) at this important event. The more awareness created about the movement, the better! Best wishes for all of your endeavors and love the marketing tips – thanks!

      Amanda McFadyen
      BlissKids, Rainbow Kids Yoga,