For the last few weeks I’ve been up to my eyeballs in Kids Yoga getting ready for my booth at the Yoga Show. So I thought I’ll shed some light on the less glamorous side of teaching yoga, the business side, with these marketing strategies. They’ve helped me get focused for the yoga show. I hope they help you reach more people with your yoga too! Plus a preview of our Buy One Get One FREE special coming next weekend.
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Who am I? I’ve been encouraging everyone to do some market research before preparing your marketing plan, especially if you want to get more classes teaching kids yoga. If you have a good idea of WHO your customer is it will help you with your copy for your website and your posters. Market research is asking your customer: Who are You? What Happens When You Ask: Who am I? With kids, this question can get everyone’s attention and add some
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