The Most Powerful Part of Your Promotion
Most marketers give 80% of the power of your ad to the headline. Mostly because if your headline isn’t interesting no one will bother reading anything else you have to say. Just google “how to write a good headline” and you can get lots of advice.
Play with Google’s Free Marketing Tools
Here is one tool that I had fun playing with that helped me with my advertisements, blog, and website. It even helped me name my blog.
I wanted a blog name that would help build a community of those interested specifically in kids yoga. The blog was originally called “Teaching Children’s Yoga” for little while. Then I found this cool tool at Google: Google Trends, in the Google labs.
It lets you compare Google word searches by popularity.
So, what word do you think is searched more?
- children
- kids
Answer: “Kids” is searched more than “children.” Hence the name change.
Which is searched more?
- kids yoga
- kids health
Answer: Kids health is searched about 5 times more than kids yoga. Knowing this, you may attract more people if you emphasize the health benefits of the class over the yoga information.
Put Google to Work to Create Popular Headlines
There are no guarantees in business, but this free tool may help you when writing your headlines and your copy. It can take compare up to 5 words and will rank them in terms of most popular search to least.
Imagination is needed to come up with the words.
Give it a try when you are writing your next poster.
I’d love to hear what you searched in the Google trends link.
Guess which word Google ranked most searched of these five:
- happiness
- stress
- love
- success
- fun
