Are you offering kids yoga classes in person again?
Does it feel like a million years since you’ve thought about how you can start marketing your services and classes?
It sure feels like a million years for me and it feels overwhelming figuring out where to even start after a long break.
Posting on social media seems easy, but what begins as a few minutes on Instagram and Facebook, turns into hours and I wonder whether it was time well invested.
Deciding what to write about, finding and editing the perfect picture, writing the caption, and hitting publish. An afternoon used up and if all goes well maybe a few people see it.
What’s more, it’s a trade off with social media, because when I focus on social media I neglect my newsletter. If I’m going to get only one of these marketing tasks done, the newsletter is a better choice to connect with others. But social media is more tempting and more distracting!
Effective Marketing Tools that are NOT Social Media
I adapted a strategy from the Marketing Without Social Media course with Leonie Dawson, who maintains a 7-figure business despite quitting social media a year ago.
My marketing strategy is now about connecting with others to build a real community and it has helped.
You’ve already seen a lot of Leonie’s ideas in this newsletters, like the free articles, the free Monthly Check-In etc. Things that contribute value to other teachers and create real connections.
Other Kinds of Network Marketing
This is all part of building a network with people you really care about.
I am thrilled that my Ambassador Yoga business partner (Claire) and I recorded an interview with Leonie Dawson this week!!!
In the video below, Claire and I discuss the importance of marketing for yoga teachers. No business can sustain itself without marketing and that’s true of a yoga business too.
Staying Focused with my Marketing Budget
My marketing budget is not huge, and I prefer to give my dollars to real people who will help me build community, rather than giving it to a corporation like Facebook or Instagram for ads.
Recently I’ve paid for:
- A Goal Setting Workshop with Mado from the Yoga Teacher Resource Podcast,
- A Group Coaching Program with Shannon Crow from The Connected Yoga Teacher,
- and I’ll be taking the “Marketing Without Social Media” course AGAIN in the next live round that starts March 1.
This is another strategy I’m employing, rather than feeling like I need to send people to Facebook and Instagram, I’m going to point you towards real people I know and trust.
I think this kind of networking can expand in so many ways is so much more fulfilling than social media.
If you find that social media takes a lot of time and effort and doesn’t translate into sales, then we invite you to take a look at how you can start to build your network from the ground up.
I’ll be back with some good tips from Leonie next week.
Marketing Decisions for Yoga Teachers
Some thoughts for you to consider:
- Do you have a marketing budget?
- Who do you support with it?
- Are you getting value for your money?
- Is it time to find a better way?
Stay tuned for our Interview with Leonie Dawson and some more marketing tips coming soon!
Kids Yoga Teacher Training
Now in Self-Paced and Live-Zoom Format!
- Yoga Literacy with the Yoga Alphabet (16 Hour Certificate)
- Themes and Dreams (16 Hour Certificate)
- Kids Yoga and Mindfulness Training- School Age (8 Hour Certificate)
- Chakras for Children (4 Hour Certificate)
- Family Yoga (4 Hour Certificate)
- Mindfulness for Children (16 Hour Certificate)
- Inclusive Yoga (16 Hour Certificate)
- Level 2: Mastermind Curriculum Design and Business Planning (16 Hour Certificate)
- All Modules = 96 Hour Certificate